FUNDRAISING MATERIALS & GUIDANCE
EVENT PROMOTION TIPS
When hosting an event for the Lincs & Notts Air Ambulance the next step is to make sure that is successful by spreading the word to your family and friends so you can raise as much money as possible. Here are some tips to help you spread the word and engage your supporters:
Create a plan:
No matter how small, it is good to jot down how, when and where you are going to promote your event.
Create Compelling Content for Social Media:
Craft engaging content that highlights the purpose of your event, its significance and the impact it will make. Use captivating visuals, compelling storytelling and clear calls to action of how people can get involved.
Leverage Your Local Community:
If you can spread the word with your family, friends & acquaintances, word travels fast in Lincolnshire and Nottinghamshire! Ask local shops & outlets to help you promote the event with flyers or posters.
Get In Touch with the Media:
If your area has a local newspaper, or media outlet, see if they have any ways of helping you promote your event. Remember, your event is supporting one of Lincolnshire’s and Nottinghamshire’s well-known charities, which is a story in of itself!
Facebook Community Groups:
Many local town & community groups on Facebook will allow you to promote your event to interested individuals, just be sure to check the group rules first!
Let Us Know:
Our team is on-hand to do everything possible to give you the best chances at event success. Be sure to let us know in advance about your event so we can support you through the process.
We want to celebrate your initiative and offer our support. Let us know about your upcoming event, and we’ll provide resources, advice and a platform to share your event’s impact with our community.
Our Fundraising Guide
Download our fundraising guide for inspiration and to start your fundraising journey with us.
Download your fundraising materials here
How else can we help you?
We can support you with the following:
- Balloons, posters, flyers and literature about the Lincs & Notts Air Ambulance
- Our ‘in aid of’ logo to use on your materials and in social media.
- An ‘in aid of’ banner, bunting and buckets to borrow for your activity
- Lincs & Notts Air Ambulance merchandise
- A letter of authority to confirm your event/to request raffle prizes from businesses
- Volunteer/charity rep to attend (if available)
If you would like any of the above for your event please get in touch by emailing [email protected].
Guidance
If you would like to raise money from your event, you can collect donations by setting up an online giving page so people can sponsor you online. There are many ways to do this, the most popular is Just Giving. If you would like help setting up an online fundraising page, please get in touch with us.
When you organise your own fundraising event in aid of the Lincs & Notts Air Ambulance, you are responsible for making sure it does not pose any risks to others. We would recommend you do a risk assessment and you may need to consider taking out public liability insurance for events such as sponsored walks or runs, which will protect you against claims made by third parties. In most cases it is unlikely that Lincs & Notts Air Ambulance’s own insurance policy will cover an event that you have organised.
For more information, visit the Fundraising Regulator’s website.
If you are planning a fundraising event for children, please also visit the Fundraising Regulator’s website.
Lotteries (including raffles) are complex and the most highly regulated form of fundraising for the sector. Holders of both large and small society lottery licences have to meet a significant number of compliance requirements under the terms of the license they hold, including meeting conditions regarding safeguarding, age verification and statutory reporting on proceeds. If you have any questions regarding lotteries or raffles for the Lincs & Notts Air Ambulance, please email [email protected].
Before you start your fundraising we have a few polite requests:
- Please give your very best effort to raise the money you have committed to for us.
- Please fundraise in a way that does not endanger or harm in any way yourself, any supporter or member of the public.
- Please respect privacy and do not fundraise in a way that could be considered persistent or aggressive towards the public. Your actions will be linked to Lincs & Notts Air Ambulance and our work, so please be mindful not to do anything that may bring the Lincs & Notts Air Ambulance’s name and brand into disrepute.
- When fundraising please ensure that you have the following information displayed:Â Lincs & Notts Air Ambulance Registered Charity No. 1017501
- The Lincs & Notts Air Ambulance brand is very important to us, so please ask permission before using our logo or photos by emailing [email protected].
- Please collect and pay all money raised as soon as you can.
- Please obtain prior approval from us before approaching any companies, press or celebrities to support your activity.
- Please ensure you have signed the relevant paperwork for the use of collection boxes and selling of merchandise if required for your activity.
A few things we need to ask you not do:
- Please do not carry out door-to-door collections or collect in any public place without speaking with us first.
- Please do not collect on private property (including shops, pubs etc) without first obtaining the permission of the owner.
- Please do not hold any other type of raffle, lottery or prize draw without speaking to us first. More information on raffles can be found above.
- Please do not sell alcohol at any event without having the appropriate license.
- Please do not sell goods or services using the Lincs & Notts Air Ambulance name or logo without contacting us first.
Please also be aware that:
- The Lincs & Notts Air Ambulance cannot take responsibility for any losses or harm made through your activity or liability arising from your activity.
- Please only use the Lincs & Notts Air Ambulance branded fundraising materials (in print and electronic form) that have been supplied to you, for the specific activity you have requested it for.
- You must let us know at the earliest possible opportunity if you have to cancel your activity or withdraw from a Lincs &Notts Air Ambulance organised activity.
- We reserve the right to ask you to cease fundraising at any time if we believe that your fundraising is unsafe or may cause harm to anyone or to our name or brand reputation.
- We reserve the right to withdraw our support from your fundraising activity if we do not deem it to be safe, lawful and respectful
